In 2014, Paul van den Berg and Joyce de Grauw formed Atelier ARI. Based in Rotterdam, they are known for their no-nonsense approach of architecture and interior and project design. Joyce and Paul seek innovation by perpetuously studying missing ideas or elements and by creating unusual combinations or applications of existing methods. Ideas often start with an analyses of possible applications of the designated material.
Simplicity bestows strength.
Basematters presents from Atelier ARI the George III and Little George. The George III consists of three interconnected ball shaped forms made up out of different layers of birch plywood. From a distance the lamp appears light and transparent, while the object is in fact solid and powerful.
The Little George is the smaller version of the George III. Beneath, the lamp creates a comfortable light, while the strokes of wood create an ambient light to all sides.